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Tenuta di Frà
Sometimes you have to go for the good feeling! This was also felt by Franziska Waldner, the South Tyrolean hotelier. As an absolute newcomer, she acquire the existing winery in 2018.
New name, excellent enologist, let’s go. With much courage, unbelievable passion and support of the family, the winery convinces with organic cultivation and love to the indigenous grape varieties Verdicchio dei Castelli di Jesi and Lacrima di Morro d’Alba. The beginning of a new story …

And the winner is... FRANZ
Pierluigi Lorenzetti, oenologist and one of the best at the regional level, determines every step in the winery. The success proves him right. The 2019, 2020 and 2021 vintages of our Verdicchio Riserva Franz were awarded 3 glasses each by Gambero Rosso in 2023, 2024 and 2025.
The wines
Every Tenuta di Frà wine tells a unique story, rooted in passion and love for the terroir, for traditions and the noble art of viticulture. Get to know and love them!

Exclusive tastings
by appointment from May to October.
Wine sales directly from the estate are available daily during opening hours, with Gianluca happy to assist you.
Monday to Friday:
09:30 AM - 12:00 PM / 03:00 PM - 06:00 PM
Saturday:
09:30 AM - 12:00 PM
Closed on Sundays and public holidays.